Renato Régis (PhD, M.Sc., B.Sc.)

Renato Régis holds a PhD in Marketing and Consumer Research and a Master degree (M.Sc.) in Marketing from WU in Vienna, Austria; and a Bachelor of Science degree (B.Sc.) in Management from the ISEG Universidade de Lisboa, in Portugal. Renato is a mixed-methods researcher focused on understanding consumer behaviour, where he combines quantitative and qualitative approaches to explore how people think, decide, and behave. His work spans from controlled experiments, large-scale surveys, to in-depth interviews and text analysis.

Renato has led end-to-end research projects in both academic and industry settings, translating complex data into clear, actionable insights for diverse audiences, from academic peers to business stakeholders. His teaching and research cover from independent research activity in the fields of consumer behaviour and marketing, to autonomous teaching in bachelor and master program in WU Vienna (where he was the winner of the prize “Innovative Teaching Award”, including courses about Consumer Touchpoint Management, Brand Management, Marketing Ethics, and Applied Consumer Research) and in FH Salzburg in Austria (where he taught the course Consumer Research in a Global Context).

Renato Régis supports RI REACH Innovation GmbH in the areas of Market Research and Technology Impact Analysis of Key-Exploitable Results of Research and Innovation Projects.

[E-mail: office@reach-innovation.eu]